Columbia, South Carolina is a popular market with millennials and retirees. The market routinely ranks highly
for its livability, business and job opportunities, and public education.
The metro area of Columbia is well educated. Over 40% of the adult population has at least a Bachelor's degree,
and the city is home to the University of South Carolina. The market has a diversified economy, with major
sectors including information technology, insurance, military, manufacturing, and health care. Additionally,
Columbia is the capital of South Carolina, which brings significant jobs and economic activity to the region.